General
Honest Scoop is a 100% natural ice cream made with only genuine, recognisable ingredients. We use real British dairy from grass-fed cows and sweeten our ice cream exclusively with raw honey, never refined sugar. Unlike ‘big’ brands that use oils, artificial stabilisers, and excessive air whipping, we make ice cream the traditional way with real cream and milk. Every ingredient serves a purpose, and we're completely transparent about what goes into every tub.​​
Raw honey is a natural superfood packed with enzymes, antioxidants, vitamins, minerals, and antibacterial compounds that refined sugar simply doesn't have. It's classified as honey that's never been heated above hive temperature or pasteurised, which preserves all its beneficial properties. Beyond the health benefits, raw honey provides a natural sweetness with subtle caramel-like notes that enhance the flavour of our ice cream without the blood sugar spike associated with refined sugar.​​
When we say 100% natural, we mean every single ingredient in our ice cream comes from nature, no exceptions. We never use artificial flavours, colours, sweeteners, stabilisers, emulsifiers, or preservatives. Our ingredient list reads like a recipe you'd make at home: British dairy cream and milk from grass-fed cows, raw honey, egg yolks, and natural flavour ingredients. If you can't pronounce it or don't recognise it, you won't find it in our ice cream.​​
While 'healthy' can be subjective, we believe Honest Scoop can be considered a health food because it's packed with protein, vitamins, and minerals from quality dairy and raw honey. It's minimally processed and contains absolutely no artificial ingredients, refined sugar, or chemical additives. We've created ice cream that nourishes your body while satisfying your cravings, you and your family can indulge without the guilt that comes from consuming ultra-processed foods packed with potentially harmful ingredients.
Ingredients & Sourcing
Our dairy is sourced from Charnwood Forest Farm in Leicestershire. We prioritise British grass-fed dairy because it contains higher levels of omega-3 fatty acids, conjugated linoleic acid (CLA), and vitamins compared to conventionally raised dairy. We've partnered with a farm that shares our commitment to animal welfare and quality. Supporting British farmers is at the heart of what we do.​​
We always strive to source both grass-fed and organic dairy. However, sometimes due to specific rules around certification it can’t be classified as organic even though it may be. When we must choose between the two, we prioritise grass-fed dairy due to the superior nutritional benefits it provides. Grass-fed cows produce milk that's richer in beneficial fatty acids and nutrients, which translates directly to better ice cream that's better for you.​​
We use British raw honey sourced from Honeyfields Bee Farm located in the West Midlands. Their honey is never heated above hive temperature or pasteurised, ensuring it retains all the natural enzymes, antioxidants, and beneficial compounds that make it special. We work directly with beekeepers who prioritise bee health and sustainable practices.​​
Absolutely not. We never use artificial flavours, colours, sweeteners, stabilisers, gums, or any other synthetic additives. What you see on our ingredient list is exactly what goes into our ice cream. Real food, nothing else.​​
We make our ice cream fresh in smaller batches using traditional methods and real ingredients. Stabilisers are typically used by mass-market brands to extend shelf life, prevent proper melting, and maintain texture despite using inferior ingredients like vegetable oils instead of cream. Our ice cream melts naturally as real ice cream should, and the richness of our grass-fed dairy provides the creamy texture without needing chemical additives.​
Flavour & Texture
We currently have crafted and perfected the following flavours; Vanilla Bean, Chocolate, Pistachio, Iced Coffee, Raspberry Drizzle and Original Honey. We are passionate about ensuring our ice cream is as natural as it can be so we are selective with the flavours that we create.
Yes! Many customers tell us they can't believe there's no refined sugar in our ice cream. The raw honey provides a natural sweetness with depth and complexity that refined sugar lacks. Instead of the one-dimensional sweetness of traditional ice cream, ours has subtle caramel and floral notes that actually enhance the other flavours. Even if you're not typically a honey fan, you'll be surprised at how incredible it tastes.​
Our ice cream has a smooth, creamy texture that melts properly in your mouth, just like ice cream should. Unlike "diet" ice creams that can be chalky, icy, or require 15-20 minutes of thawing, and unlike ‘big’ brands pumped full of stabilisers that stay unnaturally solid, ours provides an authentic ice cream experience from the first spoon. The high-quality grass-fed dairy gives it a rich, velvety mouthfeel without any artificial texture modifiers.​​
Our ice cream melts naturally and properly because it's made with real cream and contains no artificial stabilisers or oils. If ice cream stays solid in warm temperatures or melts into a strange liquid, that's a sign of low-quality ingredients and excessive processing. Ours melts the way traditional ice cream should, gradually and smoothly, giving you time to savour every scoop.​
Health & Nutrition
Absolutely! Many parents choose Honest Scoop specifically because they finally feel comfortable giving their kids a treat made with ingredients they actually recognise and trust. There are no artificial additives, chemicals, or refined sugar, just wholesome, natural ingredients. It's a guilt-free treat that parents and kids can both feel good about.​​
Yes. We created Honest Scoop for health-conscious consumers who refuse to compromise on quality. Our ice cream satisfies cravings while providing nutritional benefits from grass-fed dairy and raw honey. You're getting protein, vitamins, minerals, enzymes, and antioxidants, not just empty calories from refined sugar and chemicals. It's perfect for anyone who wants to enjoy life's pleasures while making better food choices.​​
Because our ice cream is made with satisfying, nutrient-dense ingredients rather than artificial fillers and air, it's naturally more satisfying. You'll find you need less to feel content compared to low-quality alternatives. The protein and healthy fats from grass-fed dairy help you feel fuller, reducing the temptation to overindulge.​
Yes. Raw honey contains enzymes, antioxidants, vitamins, minerals, and antibacterial compounds that support immune function, provide energy, and offer antimicrobial properties. When honey is heated or processed (as it is in most commercial honey), these beneficial compounds are destroyed. Our raw honey retains all of its natural goodness.​​
No, however, we focus on ingredient quality rather than calorie counting, our ice cream doesn't have the empty calories from refined sugar and cheap fillers found in other brands. The natural sweetness of honey and the nutrient density of grass-fed dairy mean you're getting more nutritional value per bite.​
Allergens & Dietary Requirements
Our ice cream contains dairy (milk and cream) and eggs. We're completely transparent about our ingredients, you can see the full list on our packaging and website. We do not use nuts, soy, or gluten-containing ingredients in our base recipe, though some flavours may include these ingredients, which will always be clearly labelled.​
Our base ice cream recipes do not contain gluten. However, some flavours may include mix-ins or add-ons that contain gluten, which will be clearly labelled. Always check the specific flavour ingredients if you have gluten sensitivities.​
Our focus is on creating the best possible dairy ice cream using British grass-fed milk and cream. These premium dairy ingredients are central to our product's quality, nutrition, and taste profile.
Storage & Shelf Life
Our ice cream has a best-before date of six months from when the batch is made. However, because it contains absolutely no artificial preservatives or stabilisers to prolong shelf life, we recommend consuming it within six to eight weeks of opening to enjoy it exactly the way we intended, at peak freshness and flavour.​
Simply keep Honest Scoop in your freezer at -18° or below. Then when you fancy a delicious treat, we recommend placing it in the kitchen-side or fridge for a few minutes for an authentic creamy experience.
‘Big’ brand ice creams are formulated with stabilisers, preservatives, and processing techniques designed to maximise shelf life, sometimes at the expense of quality and nutritional value. Our ice cream is made fresh in smaller batches with only natural ingredients, so we recommend enjoying it within six to eight weeks of opening for the optimal taste experience. It's the trade-off for having real food instead of a science experiment.​​
Company & Values
Honest Scoop was founded by James, a new dad on a mission to prove that ice cream doesn't have to be bad for you. Looking for a treat for his toddler that he didn't feel guilty about, James was shocked to discover there wasn't an ice cream available that contained truly natural ingredients and without using refined sugar. So he started making his own, substituting refined sugar with raw honey, and Honest Scoop was born.​
We're committed to transparency, quality, and supporting British agriculture. We believe you deserve to know exactly what you're eating, and that quality ingredients make better ice cream that's better for you. We source from British farms, support sustainable beekeeping practices, and refuse to compromise on ingredient integrity, ever.​​
Unlike large corporations that have cut corners and hidden inferior ingredients behind vague labelling, we're completely transparent. Our full ingredient list is available on every product and on our website. We encourage you to read it, you'll recognise every single item because they're all real foods. We have nothing to hide.​​
Pricing
Real ingredients cost more than the oils, whey powder, and artificial additives used in mass-market ice cream. Grass-fed British dairy, raw honey, and traditional small-batch production simply cost more to produce than industrially manufactured products pumped with air and stabilisers. You're paying for genuine quality, nutritional value, and honest ingredients, not corporate profit margins achieved through cost-cutting.​
That depends on what you value. If you care about what you put in your body, want to support British farmers, prefer to avoid ultra-processed foods, and believe treats should nourish as well as delight, then yes. You're not just buying ice cream, you're investing in better ingredients, better nutrition, and better food practices. Many customers tell us they'd rather eat less ice cream of exceptional quality than more of the disappointing alternatives.​
We're competitively priced within the premium ice cream category. While we may cost more than the ‘big’ brands that have systematically degraded their quality over the years, we're comparable to or better value than other artisanal, natural ice cream brands, especially considering our unique sweetening with raw honey and commitment to 100% natural ingredients.​
No. What you see is what you pay. We're transparent about pricing just as we are about ingredients. Delivery costs are clearly displayed at checkout, and there are no surprise fees.​
Comparisons & Competition
‘Diet’ ice creams often achieve their low calorie counts through artificial sweeteners, excessive air whipping, and chemical additives, resulting in chalky, icy textures and the need to thaw for up to 20 minutes before eating. We take the opposite approach: real ingredients that satisfy you naturally. Our ice cream is scoopable immediately, creamy from the first bite, and actually nourishing rather than just ‘less bad’.​
Many brands claim to be natural or artisanal but still use refined sugar and conventional dairy. We're the only brand sweetened exclusively with raw honey and made with British grass-fed dairy. We encourage you to compare ingredient lists, ours is genuinely simple and 100% natural with no compromises.​​
We use the same approach you would use at home if you had professional equipment, premium ingredients, and expert techniques. The difference is convenience. You get small-batch, artisanal quality without the time, effort, and specialised equipment required to make it yourself.​
Still Have Questions?
Head to our Contact Us page and fill out the form and we'll get back to you promptly!
We'd love to hear from you whether you have questions, feedback, or just want to share your Honest Scoop experience.​
Absolutely! We're always inspired by customer ideas and seasonal ingredients. Get in touch with your suggestions, we love hearing what our community wants.​
We're looking to launch the option for subscriptions very soon, so watch this space!
For bulk orders for events, please contact us directly at hello@honestscoop.com and we'll be happy to discuss options.​
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