THE BIG IDEA
THE BIG IDEA
After becoming a Dad, I became increasingly conscious of the foods that we were feeding my son. The first time he tried ice cream I looked at the ingredients on the back (now a habit) and was shocked at the length of the list! I had a quick search online and couldn't find one ice cream that contained natural ingredients without also using refined sugar. Then, one day, we drizzled some honey onto my son's breakfast yoghurt and he absolutely loved it. This was the "Aha!" moment that got me thinking if I could do something similar with ice cream...
GETTING STARTED
GETTING STARTED
After hours upon hours of research into recipes and how to actually make ice cream, it was finally time to test. I went to Currys and bought the only machine they had in stock, a Ninja Creami.
LEARNING ON THE JOB
LEARNING ON THE JOB
Ice cream, ice cream and more ice cream. Lots of late nights and and early mornings were spent perfecting and testing recipes. I'd never eaten so much ice cream (for testing purposes only of course) and instantly became the family favourite when turning up at their doors with samples.
TIME TO GET SERIOUS
TIME TO GET SERIOUS
My friends and family loved the ice cream but I knew if I wanted this to work I had to ditch the Creami and see if the recipes worked on proper machines. I found a local manufacturer and worked closely to develop the recipes that would maintain their quality as volume increased.
HONEST SCOOP IS BORN
HONEST SCOOP IS BORN
With the recipes ready, I now needed a name that could turn the idea into a real business. I brainstormed for days until I finally landed on something perfect... Honest Scoop, a name and a brand that stands for complete transparency in an industry full of mystery and deception.
FINDING OUR SCOOPERS
FINDING OUR SCOOPERS
It was time to take my ice cream out into the wild. I knew how much I loved our ice cream but that wasn't to say everybody else would. So, I hit the streets with a ginormous portable freezer packed with samples, and allowed the public to be the judge. The overwhelmingly positive feedback I received gave me the validation I needed and motivated me more than ever to get Honest Scoop onto the spoons of as many people I possibly can.
THE MISSION CONTINUES
THE MISSION CONTINUES
The mission has remained the same from day one. We’re committed to not hiding behind labels and inviting you to see it all. From where we source our ingredients, to how we make our ice cream and why we refuse to compromise on these things on our vision for better.
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